News | November 15, 2018

Embedded Analytics Hits Tipping Point As Stand-Alone Apps Fade, Nucleus Research 2018 Value Matrix For Analytics Finds

BOSTON--(BUSINESS WIRE)--

Vendors developing separate, stand-alone analytics applications are losing ground to those developing embedded solutions that help to enhance other enterprise applications, Nucleus Research finds in the latest Value Matrix for Analytics.

Leaders in the 2018 Analytics Technology Value Matrix include: Leaders in the Value Matrix include Information Builders, Microsoft, Salesforce.com, Sisense, Tableau and Yellowfin.

“The cloud has enabled analytics to offer greater value as integrated, embedded applications that provide contextual data within workflows for deeper insight. Based on trends in the Value Matrix and end-user feedback, we’re calling it now. Stand-alone, ‘best-of-breed’ analytics apps will be history by the end of 2019,” said Ian Campbell, CEO of Nucleus Research.

As noted in the Nucleus Research Top Ten Predictions for 2019, analytics have been the domain of specialists using analytics applications and visualization tools. The rise of embedded analytics as an integral part of enterprise solutions broadens the scope and increases value, making embedded analytics one of the hottest trends into the new year. https://nucleusresearch.com/research/single/nucleus-top-ten-predictions-for-2019/

“Fueling the move to embedded analytics, the cloud is also pushing the development of artificial intelligence (AI) at a greater pace to automate processes and augment user capabilities. We see AI as a crucial winning strategy for vendor differentiation in the near future, automating many repetitive low-value tasks for their customers,” said Daniel Elman, analyst at Nucleus Research.

Vendors within the Matrix are positioned based on the relative usability and functionality of their products compared to competitors and the overall market. Advances in computing power and statistical techniques enable rapid development in the analytics space as companies are beginning to embrace data-driven decision making en masse.

See the full Technology Value Matrix for Analytics at: https://nucleusresearch.com/research/single/analytics-technology-value-matrix-2018/

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter @NucleusResearch.


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