News | October 14, 2008

Innovative U.S. Retailer Sheetz Selects Teradata For Enterprise Analytics

LAS VEGAS--(BUSINESS WIRE)--Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that Sheetz, Inc., one of America's fastest growing family-owned and operated convenience store chains, has selected Teradata to build an enterprise data warehouse (EDW) to help better manage their business. Sheetz also ordered Teradata Warehouse Miner for advanced analytics, which enables data-mining technology from multiple vendors to be embedded and run within the Teradata Enterprise Data Warehouse.

The convenience store chain, known for its award-winning food, innovative technology, and excellent customer service recognized the need for a powerful marketing technology solution that would scale and grow quickly with the business. The analytics software will support market basket analysis, affinity analysis and merchandising-related analysis. Teradata Professional Services will guide the data warehouse implementation.

"Teradata understands our unique information requirements and has a strong background in the retail business as well as in detailed analytical intelligence," said Jim Wenner, IT director, Sheetz.

Teradata was the first database vendor to integrate the data-mining process into the database engine, thereby leveraging the inherent parallelism and processing power of Teradata. Teradata Warehouse Miner 5.1, integrates data mining within a centralized data warehouse, streamlining the data-mining process and making it possible to analyze massive volumes of data with improved accuracy and speed.

"We are especially gratified to be selected by Sheetz because of its reputation for visionary levels of business leadership and meticulous execution of their corporate strategy using the most advanced technology," said Ed Dupee, vice president, global industry solutions, Teradata.

About Sheetz, Inc.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America's fastest growing family-owned and operated convenience store chains, with more than $3.9 billion in revenue for 2007 and more than 11,000 employees. The company operates 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Sheetz provides an award-winning menu of MTO® subs, sandwiches and salads, which are ordered through unique touch-screen order point terminals. Sheetz currently ranks 98th on the Forbes list of largest private companies and has received awards in both Ohio and Pennsylvania for being named among their Best Places to Work in 2007. Sheetz convenience stores are open 24 hours a day, 365 days a year. For more information, visit

About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the Web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

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